Why VIVOBAREFOOT
In 2004, Terra Plana became the pioneers of the barefoot-shoe movement by launching VIVOBAREFOOT, the first minimalist shoe with a patented, ultra thin puncture resistant sole that offers maximum sensory feedback and maximum protection.
In 2010, the American Academy of Physical Medicine and Rehabilitation and Harvard University, both released studies to support that barefoot reduces injuries, reserves energy, and improves technique.As scientific support for barefoot health grows, so does demand for VIVOBAREFOOT and the collection features the most comprehensive line of minimalist shoes on the market. The VIVOBAREFOOT difference is in the sole. We make a series of constructions specifically designed for varying elements, terrains, and activities. From high performance off-road and trail running shoes, to work and kids shoes, VIVOBAREFOOT offers a total lifestyle solution for the whole family and options for transitioning from walking to sports.
As with all Terra Plana products, VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials, with efficient and eco-friendly production techniques, in independently monitored ethical factories. Sustainable, it must also be comfortable and durable in quality and style.
Disclaimer: At the time of print our shoe box leaflets had an inaccuracy in the text. Above is the correct description of good barefoot running posture. Please refer to our instructional videos on successful transition to barefoot running, for further guidance.
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